Gruff Rhys has unveiled the video for Lost Tribes, the 3rd single from his critically acclaimed 2014 album American Interior.

Lost Tribes is a song about the 18th century explorer John Evans’s misguided quest to find a lost Welsh tribe in the American interior – thought to be descendants of the mythical 12th century prince – Madog. In this video directed by Dylan Goch, Gruff Rhys dresses for the wilderness in the guise of a Welsh radical, sartorially inspired in particular by the druid and Chartist Dr. William Price. Evans is represented by a 3 ft tall avatar in felt designed by Pete Fowler and the Felt Mistress.

Having just wrapped up a hugely successful UK tour, Gruff is preparing to head off for the European leg of his American Interior tour and will then travel to North America. He’ll be back in December for sold out dates in Dublin and Cardiff (new date just added).

Gruff Rhys live:

Dec 16 Pepper Canister Church, Dublin

Dec 17 Pepper Canister Church, Dublin

Dec 18 Sherman Theatre, Cardiff

Dec 19 Sherman Theatre, Cardiff

Dec 20 Sherman Theatre, Cardiff

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