L.A. Witch

Californian trio L.A. Witch have announced new single ‘Gen-Z’ taken from their upcoming second album ‘Play With Fire’, set for release August 21st via Suicide Squeeze Records.

Speaking about the track, guitarist & vocalist Sade Sanchez said:

“‘Gen-Z’ is inspired by a series of articles mentioning the high rates of suicide amongst the Gen-Z due to the pressures of social media. At the same time I read about several music companies not doing well due to lack of interest in people to learn to play instruments. When I was a kid, music and guitar was my escape. Music was how I fought through my depressions. What will the future do to get through it? With constant pressure to be perfect and information/advertisements and brainwashing constantly being shoved in your face, you become a product of your environment. ‘Gen-Z’ is about being a slave to technology, specifically to our phones.”

speaking about the album creation, she says:

“As far the creative process goes, this record is a result of sheer willingness to write, when you sit down and make things happen, they will happen, rather than waiting to be inspired.”

Bassist Irita Pai also adds:

“I’ve definitely learned that having restrictions forces you to think outside the box, that structure really brings about creativity in an unexpected and abundant way.”

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