Cardiff band KEYS have unveiled brand new single ‘This Side Of Luv’ recorded entirely at home using cassette four track recorders, re-connecting with bedroom recording, and the magic it can produce.

Matthew Evans, vocalist and guitarist explains:

“We recorded these tracks on Cassette four track machines during lockdown. Let’s not pretend we had access to an expensive studio, we didn’t. It was a time to connect with bedroom songwriting again. These are not band arrangements worked out in a rehearsal room – these were written and recorded simultaneously. Not demos but songs that took shape during the recording process.”

adding about the first single:

“This was our attempt at joyous early 70’s Midlands pop. 3-day weeks, winters of discontent, a Tory government…yet out of that bleakness came some heroic, ecstatic British pop music. Music has the power to lift the spirit, if we can do that for 3 and a half minutes then we’ll feel our efforts were not in vain.”

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